A comprehensive guide to building your equity comp program from the ground up.


An increasing percentage of private organizations are developing equity award programs to attract and retain top talent. Building a solid equity plan from the ground up requires time, effort, and collaboration across your organization. Thorough consideration of plan design, award administration, and participant communication will help your organization cultivate a strong equity comp program that not only motivates employees, but drives desired behavior as well. 

Lay the groundwork for a successful equity program with Certent’s comprehensive guide, The Complete Private Company Equity Plan Blueprint. This educational ebook will provide you with guidance including:

  • Key stakeholders to include on your equity team
  • Crucial elements of plan design including types of awards and percentage of equity
  • Documenting equity plan procedures
  • Effective communication with plan participants
  • Obtaining a 409A valuation and ensuring accounting compliance

Your privacy is very important to us.


Together, we’re in it to win it.

"My favorite feature of the platform is the reports. Being able to pull up a report when requested by HR or finance and handing it off and knowing it's accurate. The biggest benefit with the platform is accuracy, time management and the support."

- Lorna G.

Black Hills Corporation

"We cannot live without Participant Portal. The Participant Portal has helped our employees so much, they can run the reports that they need. It's so user friendly, we can't go back. We have seen a huge reduction in time using Certent, it has helped us be more effective and efficient with our time."

- Jamie H.
Valmont Industries

"The accuracy of the Grant Administration and the financial reporting aspect gives us access to information we didnt have with other solutions. The system has freed me up to be more strategic."

- Terry T.


About Certent

Certent, Inc., founded in 2002, helps customers elevate their business with smart, intuitive solutions for modern finance. Our advanced solutions for equity management, disclosure management, and narrative reporting help business and finance leaders improve accuracy, save time, and get more done. Redefine your approach to governance, risk, and compliance with Certent. The company operates in seven countries and serves over 2,400 public, private, and pre-IPO companies around the world.

Get in touch     |