Learn how to create a solid stock plan communication strategy and clearly conveying the benefits of the program.


In order for your stock plan to motivate your employees, participants must understand the program. By creating a solid stock plan communication strategy and communicating the benefits of the program more clearly, you can lay the groundwork for a successful equity plan. Hear Donna Bell, CEP and VP Administration Services at Certent, and Denise Scoville-Glackin, CEP and Implementation Manager at Certent, as they guide you towards:

  • Developing a strategy for effective stock plan communications
  • Providing clear and meaningful communications
  • Understanding the optimal frequency and methods for communicating
  • Exploring opportunities to include business stakeholders across the company
  • Evaluating the best ways to use electronic communications vs. paper

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Black Hills Corporation

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Valmont Industries

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About Certent

Certent, Inc. is a leading provider of software and services for equity compensation and financial disclosure management and reporting. Founded in 2002, Certent serves more than 2,400 public, private, and pre-IPO companies with innovative stock plan management, regulatory compliance and reporting technology. With five global offices, Certent delivers confidence across mission-critical finance and HR processes.

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